Amplifying good.// Everyone should have enough// Unless something changes, nothing changes// We love the messy middles// Stronger with friends// Beyond admiring the problem// Paid properly for time and expertise// We are here if you need// Amplifying good.// Everyone should have enough// Unless something changes, nothing changes// We love the messy middles// Stronger with friends// Beyond admiring the problem// Paid properly for time and expertise// We are here if you need//
Insights

What we are thinking about.

Writing on complex change, AI adoption and the systems that fit no one. New pieces land here as they are published.

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The latest

Fresh off the keyboard

Insights // 22 May 2026

Beyond the binary (no, not that one)

Doing nothing with AI is not low risk. It is high risk, dressed as caution.

 Insights // 12 April 2026

No one cares about your change

You have done your stakeholder analysis, mapped your impacts, and built your comms plan.

 Insights // 1 April 2026

Are you being served?

I was talking to someone recently about their AI-powered recruitment process. They were proud of it.
Longer reads

Frameworks and field notes

Framework

The Deficit First Framework

Name the deficit before you reach for a tool. Most AI effort goes into making a broken process faster.

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What in the AI is going on?

The webinar, the practice prompts and the APS guide, all free and all in one place.

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